Accomplished marketing professional who brings to the table an enthusiastic and transformative thought-leadership that will grow your business.
- Strong, effective communicator with advanced presentation skills
- Experienced in coordinating the efforts of a large team of diverse personalities in an environment of constant change
- Focused on increasing productivity by continuously improving processes and approaches; committed to continuous learning
- Consistently able to see the big picture and provide actionable ideas that help strategic business units collaborate more effectively
- Bachelor’s degree in Communication with emphasis in media arts, additional studies in management information systems/computer science, business administration and accounting
Marketing and Communications
- Experience in B2B, B2C and non-profit organizations in the financial services, media, consumer electronics and career/personal development sectors
- Strategic planning, art direction, public relations, project management, market research, website design and usability, audio/video production, media buys
- Liaison between internal stakeholders and external creative services
- Lead acquisition and nurturing, including SEO, SEM, opt-in email campaigns, affiliate marketing, podcasts and social media
- List management and optimization
- Cooperative partnerships with multiple internal and external stakeholders in multiple time zones
- Advertising and promotional copywriting, SEO writing, press releases, sales literature and telemarketing scripts
Business, Production and Operations
- Manage budgets ($10K – $500K+)
- Train and mentor direct reports and colleagues
- Database administration
- Write design specifications and operational guidelines
- Research and evaluate equipment and software purchases
